Al Baha
The Quintessential Wellbeing Destination

Located in the southern region of Saudi Arabia between the cities of Makkah and Asir, Al Baha offers the perfect combination of natural landscapes, historical landmarks, and outdoor escapades.

Despite being the smallest city in Saudi Arabia, Al Baha boasts several key attractions that are ready to be capitalized on to promote tourism in the destination. From the ancient grottoes and caves in Shada Mountains to the marble mountain Zee Ain, to Juder Valley with its natural springs and waterfalls, Al Baha offers unrivalled investment opportunities and first-mover advantage. However, huge demand exists in segments ranging from accommodation to F&B and wellness offerings. With a low number of accommodation providers - over 54% of Al Baha’s domestic tourists staying with friends and relatives - the destination is rife with demand for resorts and hotels.

When it comes to outdoor and adventure activities, Al Baha offers unrivalled experiences for nature lovers with attractions like Raghadan Forest Park and Khairah Forest Park which are characterized by lush forests, mountain views and moderate weather – a gold mine for adventure and sporting activities.

  • 17 - 30 oC

    Average Temperature
  • 497,000

    Population (2019)

Value Proposition

Entertainment / Recreation





Key Opportunity Sectors

TDF is here to connect investors with opportunities in key tourism sectors to unlock their full growth potential. We focus on six high-growth sectors within the industry.



Recreational amenities that bring destinations to life. Ranging from theme parks to a combination of mixed-use and large developments that contain multiple types of assets, so there is something for everyone.



Luxurious hotels; welcoming serviced apartments; unique camping experiences. Tourists are guaranteed to find a stay that suits their needs.



Establishments that curate authentic culinary delights, from local restaurants to diversified and international cuisines, adding flavor to the entire tourist experience.



Unique experiences and interactions that allow tourists to engage with the destination, be it through sun and sea, adventure, or culture and heritage.

Explore Other Destinations

Welcome to Saudi Arabia, where every destination provides unique experiences. Discover what each city has to offer by clicking on the location.

Why Invest?


Opportunity for internationally-branded hotels


Ideal for wellness retreats with first-mover advantage


Substantial opportunities for Agritourism and Ecotourism


Significant gap in leisure and F&B offerings presents huge potential

TDF’S Support

We Help You with Your Journey

TDF is your gateway to investing in the Kingdom. We cherish the opportunity to guide large enterprises and SMEs alike in writing their success story.

As you learn more about Saudi Arabia’s unique investments landscape and the unrivaled opportunities it presents, remember that TDF is here to provide you with the support you need through our best-in-class products and services.



Saudi Arabia is home to 6 awe-inspiring UNESCO World Heritage sites

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Al-Ahsa Oasis

An evolving cultural landscape

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Al-Hijr Archaeological Site (Madâin Sâlih)

An archaeological wonder

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At-Turaif District, ad-Dir'iyah

The heart of the Saudi dynasty

Ḥimā Cultural Area

The past comes alive

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Historic Jeddah

The gate to Makkah

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Rock Art in the Hail Region

Traces of the past

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Success Stories Title Pattern

We are passionate about the growth of the Kingdom’s tourism sector. That is why we are committed to helping entrepreneurs and large corporates alike when it comes to achieving their dreams. Here are their stories.

Assessment Criteria

In order to get a better understanding of your needs and to connect you with the right opportunity, please fill out the assessment form. TDF will conduct a comprehensive review of the application and if it is complete, accurate and meets the criteria, the Relationship Manager will move this to the next phase of Evaluation and Approval.

Let’s Start Investing

As one of the most promising sectors in Saudi Arabia, the opportunities for growth are limitless. We are committed to helping you turn these opportunities into your future successes. Start your journey here.