Al Jouf
The Food Basket of Saudi

Bordering Jordan, Al Jouf is Saudi Arabia’s largest agricultural base, famous for its olive farms, and is rich with historical and cultural assets. Located north of the Kingdom, its archeology dates back millennia and is completed by its seasonal and harvest festivals.

Al Jouf is home to some of the most significant architectural masterpieces including the Omar Bin Khattab Mosque, one of the oldest mosques in existence and Rajajjil Stones, an ancient site carved over 6,000 years ago, with over 50 burials and 10 tombs. It is also well-situated in close proximity to giga projects like NEOM and the popular UNESCO World Heritage Site (Al Ula).

It has immense potential in the eco-tourism sector, with the King Salman Royal Nature Reserve serving as an excellent base for eco-tourism. Dumat Al Jandal Lake offers an ideal spot for water sports activities as well as wellness retreats, while its sulfur- rich area can be used for healing properties.

  • 15 - 30 oC

    Average Temperature
  • 532,000

    Population (2019)

Value Proposition


Wellness and Sport



Key Opportunity Sectors

TDF is here to connect investors with opportunities in key tourism sectors to unlock their full growth potential. We focus on six high-growth sectors within the industry.



Recreational amenities that bring destinations to life. Ranging from theme parks to a combination of mixed-use and large developments that contain multiple types of assets, so there is something for everyone.



Luxurious hotels; welcoming serviced apartments; unique camping experiences. Tourists are guaranteed to find a stay that suits their needs.



Establishments that curate authentic culinary delights, from local restaurants to diversified and international cuisines, adding flavor to the entire tourist experience.



Unique experiences and interactions that allow tourists to engage with the destination, be it through sun and sea, adventure, or culture and heritage.

Explore Other Destinations

Welcome to Saudi Arabia, where every destination provides unique experiences. Discover what each city has to offer by clicking on the location.

Why Invest?


Home to one of the largest olive farms in the world


Opportunities for Agritourism and Ecotourism


Home to many seasonal and harvest festivals


Limited supply of mid-premium accommodation services

TDF’S Support

We Help You with Your Journey

TDF is your gateway to investing in the Kingdom. We cherish the opportunity to guide large enterprises and SMEs alike in writing their success story.

As you learn more about Saudi Arabia’s unique investments landscape and the unrivaled opportunities it presents, remember that TDF is here to provide you with the support you need through our best-in-class products and services.



Saudi Arabia is home to 6 awe-inspiring UNESCO World Heritage sites

 UNESCO Images 01

Al-Ahsa Oasis

An evolving cultural landscape

 UNESCO Images 02

Al-Hijr Archaeological Site (Madâin Sâlih)

An archaeological wonder

 UNESCO Images 03

At-Turaif District, ad-Dir'iyah

The heart of the Saudi dynasty

Ḥimā Cultural Area

The past comes alive

 UNESCO Images 04

Historic Jeddah

The gate to Makkah

 UNESCO Images 05

Rock Art in the Hail Region

Traces of the past

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Success Stories Title Pattern

We are passionate about the growth of the Kingdom’s tourism sector. That is why we are committed to helping entrepreneurs and large corporates alike when it comes to achieving their dreams. Here are their stories.

Assessment Criteria

In order to get a better understanding of your needs and to connect you with the right opportunity, please fill out the assessment form. TDF will conduct a comprehensive review of the application and if it is complete, accurate and meets the criteria, the Relationship Manager will move this to the next phase of Evaluation and Approval.

Let’s Start Investing

As one of the most promising sectors in Saudi Arabia, the opportunities for growth are limitless. We are committed to helping you turn these opportunities into your future successes. Start your journey here.