Al Ula
A journey through Time

Al Ula, is an area of outstanding natural and historical significance in North-West Saudi Arabia. Situated along the historic incense route, Al Ula is well on its way to becoming one of the world’s premier destinations for nature, culture and heritage. The city is home to Hegra, Saudi Arabia’s first UNESCO World Heritage Site. In total, Al Ula has 15 cultural assets, 100+ international airports within 3 hours flight, and an average temperature of 25°C.

With its impressive clean power and potable water capacity, sustainability is firmly at the city’s core. In addition, the city will have 9km of regenerated cultural oases, over 10mn square meters of public and green spaces, and a 46km low-carbon tramway.

The SAR 57 billion (USD15 billion) Al Ula Journey Through Time Masterplan delivers strong business opportunities through sustainable investment. The plan aims to deliver 38,000 new jobs, 9,000+ hospitality keys, and contribute SAR 120Bn to the Kingdom’s GDP.

  • 21 - 32 oC

    Average Temperature
  • 49,000

    Population (2019)

Value Proposition

Heritage, Art & Culture

Nature & Wildlife

Economic & Social Development


Key Opportunity Sectors

TDF is here to connect investors with opportunities in key tourism sectors to unlock their full growth potential. We focus on six high-growth sectors within the industry.



Recreational amenities that bring destinations to life. Ranging from theme parks to a combination of mixed-use and large developments that contain multiple types of assets, so there is something for everyone.



Luxurious hotels; welcoming serviced apartments; unique camping experiences. Tourists are guaranteed to find a stay that suits their needs.



Establishments that curate authentic culinary delights, from local restaurants to diversified and international cuisines, adding flavor to the entire tourist experience.



Unique experiences and interactions that allow tourists to engage with the destination, be it through sun and sea, adventure, or culture and heritage.

Explore Other Destinations

Welcome to Saudi Arabia, where every destination provides unique experiences. Discover what each city has to offer by clicking on the location.

Why Invest?


Among Saudi Arabia’s most important archaeological and cultural destinations, with over 200,000 years of heritage


Strong focus on sustainability, with its stunning regenerated cultural oases, along with ample green and public spaces


Development opportunities and sustainable economic growth


Exhibiting strong growth with a solid background of infrastructure investments

TDF’S Support

We Help You with Your Journey

TDF is your gateway to investing in the Kingdom. We cherish the opportunity to guide large enterprises and SMEs alike in writing their success story.

As you learn more about Saudi Arabia’s unique investments landscape and the unrivaled opportunities it presents, remember that TDF is here to provide you with the support you need through our best-in-class products and services.



Saudi Arabia is home to 6 awe-inspiring UNESCO World Heritage sites

 UNESCO Images 01

Al-Ahsa Oasis

An evolving cultural landscape

 UNESCO Images 02

Al-Hijr Archaeological Site (Madâin Sâlih)

An archaeological wonder

 UNESCO Images 03

At-Turaif District, ad-Dir'iyah

The heart of the Saudi dynasty

Ḥimā Cultural Area

The past comes alive

 UNESCO Images 04

Historic Jeddah

The gate to Makkah

 UNESCO Images 05

Rock Art in the Hail Region

Traces of the past

 UNESCO Images 06

Success Stories

We are passionate about the growth of the Kingdom’s tourism sector. That is why we are committed to helping entrepreneurs and large corporates alike when it comes to achieving their dreams. Here are their stories.

Assessment Criteria

In order to get a better understanding of your needs and to connect you with the right opportunity, please fill out the assessment form. TDF will conduct a comprehensive review of the application and if it is complete, accurate and meets the criteria, the Relationship Manager will move this to the next phase of Evaluation and Approval.

Let’s Start Investing

As one of the most promising sectors in Saudi Arabia, the opportunities for growth are limitless. We are committed to helping you turn these opportunities into your future successes. Start your journey here.