The program aims to support new tourism establishments, in addition to remodeling the existing ones, by leveraging the flexible financing solutions provided by TDF, with allocations of up to 10 million Saudi Riyals, and a repayment period of up to 10 years. Along with commercial franchising, the initiative will provide the targeted projects the tools they need to meet their needs in the areas of accommodation, restaurants and cafes, and entertainment.

CEO of TDF Qusai Al-Fakhri, said: "This program aims to unlock the potential of small and micro tourism businesses. Small business owners, too, have great business ideas; all they need from time to time is motivation and financial support to thrive. We are confident our new initiative will give them this opportunity while encouraging knowledge sharing, entrepreneurship, and job creation in the Kingdom."

TDF has previously launched several support programs and financing solutions to assist small and micro tourism development projects in meeting their needs and creating investment opportunities to maximize their long-term impact. The pre-financing program by the Tourism Development Center is the first innovative and free educational opportunity for entrepreneurs to support and transform their ideas into sustainable businesses. The AWN Tourism Experiences program, designed for tour operators, event organizers, and cultural tourism product providers, offers financing solutions and products with easier mechanisms.